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Analysis on the development characteristics of motorcycle
  • Analysis on the development characteristics of motorcycle

    Update time:2014-11-18 Publisher:GRAND ROYAL Browse the number:Return list

    The motorcycle is also more and more attention by the majority of fans and friends, today to talk to you China motorcycle industry current characteristics. In the past 10 years, the development speed of Chinese motorcycle industry is faster. From the product yield, annual output from 49 thousand in 1980 to 970 thousand in 1990, up to today's about twenty million cars, China became the world's largest motorcycle production, China motorcycle has become a pillar industry of the national economy, the automobile industry is an important part of the.

    According to the report released by the China report Motorcycle Market Research Report, in the first half of 2014, China's motorcycle industry to complete the production and sales of 10 million 372 thousand and 100 and 10 million 417 thousand and 400, down by 8% and 9.05%. Among them, two motorcycles and 9 million 244 thousand and 800 cars and 9 million 295 thousand and 400 vehicles, 8.65% and 9.76% year-on-year decline, sales fell slightly smaller than a quarter; motorcycle sales of 1 million 127 thousand and 300 vehicles and 1 million 122 thousand, 2.32% and 2.68% year-on-year decline, a decline from the first quarter narrowed 2.92 percentage points and 2.9 percentage points. In the first half, the motorcycle industry sales rate was 100.44%, down by 1.15 percentage points over the same period last year.

    After analyzing and summarizing the development of the motorcycle market in the past few years, the relevant departments and experts of the state put forward the following points: the development of the motorcycle market in China in the next few years will present seven characteristics.

    (1) the competition between the motorcycle manufacturers will be based on the scale, price war on the basis of a brand, quality, price, after-sales service, sales and other aspects of the comprehensive competition.

    (2) production will be more concentrated, the market will be occupied by the products of the more than and 10 large enterprises and large groups.

    (3) the motorcycle production enterprises will focus on the scale efficiency and pay more attention to the economic benefits. The development and production of the products will be decided according to the market demand.

    (4) sales channels will be transferred from the current multi-level distribution channels to the agency system, the store will become the main place for motorcycle sales.

    (5) the largest market for motorcycles is still in rural areas and small towns, with more than 125mL displacement motorcycles. With 6) motorcycle related industries, such as information dissemination, maintenance, racing and other aspects of the fiery momentum will appear.

    (7) low pollution, low fuel consumption, low price of "three low" motorcycle will be greatly welcomed by the market.

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